The Clubs

A premium loyalty programme, run end to end by our teams and delivered under your brand. Your members, whether clients, prospects or employees, access a range of preferential rates and exclusive offers through a mobile app tailored to your visual identity. You decide who joins. We handle everything else.

Three differences. The app carries your brand, not ours. The catalogue is not a directory of mass-market discounts but a network of high-end partners with whom we negotiate preferential rates, complemented by experiences your members won't find anywhere else. And the Club is a closed and exclusive space: access is granted on a named basis, never open to the general public.

Yes. Name, logo, typography, colours, editorial tone: the app is built to your brand guidelines, on iOS and Android, in French and English. Other languages can be added.

Yes. Beyond visual customisation, specific features can be developed: your own events and partners, a points system, the key moments in your calendar. The Club then extends your existing relationship programme rather than sitting alongside it.

Exclusive offers: sold-out events, collector's items, access to circles usually closed to the general public, from a racing stable's paddock to a film set. And preferential rates across a network of high-end partners: 4 and 5-star hotels, spas, exceptional vehicles and private chauffeurs.

Engagement cannot be mandated, only sustained. Two drivers. Rhythm first: a minimum of 52 new exclusive offers a year, one every week, never a static catalogue. Human contact second: a member can reach our team directly from the app. That combination is what brings members back.

Almost none, once the Club is live. Getting started involves a scoping phase: contractual framework, sign-off on the Club's identity, definition of access. Everything else is handled by Dupont & Jensen: design, development, partner negotiations, editorial curation, member service and reporting.

Around six weeks. This can vary depending on the features you wish to integrate into your app.

Pricing is calculated per member per month. It depends on two variables. First, the size of the Club: the rate per member decreases as it grows. Second, the features you wish to integrate into your app. As a benchmark, it stands at €10 per member, excluding taxes, based on 900 members and excluding specific developments. The final quote is confirmed following an initial conversation.

No. A Club can be launched for a few dozen members or for several hundred. Only the rate per member varies.

Yes. The Club is designed to meet GDPR requirements, and Dupont & Jensen acts as data controller. We take responsibility for data security, members' rights and ongoing compliance. There is nothing for your teams to manage day to day. The framework is defined with you from the contract stage.

Yes. It is hosted on secure infrastructure within the European Union, with strictly limited access, and is never sold. Each member stays in control from the app: updating their contact details, unsubscribing from communications, deleting their account.